There is no way for a web series to be successful if the right marketing methods aren’t used. Thankfully for the creators of Gemini Division, they used all of the best techniques available. In case you are wondering what those are, read on.
Whether you believe it or not, there are people out there who still watch TV. This is why using television ads to market Gemini Division was a wise idea. Even those who do not watch on a traditional set can see these commercials. For instance, Comcast subscribers can stream live TV on their website, and these shows have commercial breaks.
When you are cruising down the highway headed to your chosen destination, a great billboard can always catch your attention. Many people on the road saw these and became so interested that they went online to see what the show was about. Once they watched it, many of them became hooked and made it a point to watch on a regular basis.
Like any other series, there are trailers available to those who need some encouraging. There is nothing like seeing a few teaser moments and letting that intrigue lead you in the direction of a new show. While some people use things like ad blocking software to prevent themselves from seeing trailers while they are using streaming sites, there are many others who do not mind seeing ads. Those are the ones who were targeted when this show was being marketed to the public.
It is certain that SEO played a part in the popularity of this series. In case you didn’t know, it is pretty difficult to be successful when you are not using search engine optimization methods to your advantage. It is not clear whether the creators took it upon themselves to work on this, or they hired a firm to handle it on their behalf, but it worked because information about the show is at the top of the results when searching relevant keywords.
One part of SEO is making sure that there is an active social media presence. There is no official Facebook or Twitter for the show, which is probably why it is not as popular as it could be. Making this small change can make a huge difference, especially since fans are always looking for a way to engage with shows they love.
Word Of Mouth
This is probably the way that many people heard about the show. Creating great content means that people will love it and be more than willing to talk about it with their friends. This is one of the times when social media could make a huge impact. If the show had an account, they could offer contests that encourage people to share links with their friends. It would also be possible to post teaser content, and people could hit share buttons and pass it along.
Many web series have done this and had great success. The Gemini Division creators need to do a little more with their SEO since it means that they will increase the word of mouth advertising that often makes shows thrive.
Marketing may seem like this long and complicated process that only an expert can do, but that is not the case at all. In fact, it is quite simple for those associated with a web series like Gemini Division to use any of the methods above to make their content more appealing so the viewership would increase more than it has in past years.