Category: Show

Are You A Fan Of The Gemini Division By Roasrio Dawson

If you are a fan of the Gemini Division, you know how important Rosario Dawson is to the show. While you may not have seen her before this series, she was a great choice due to her marketability. Here are all of the reasons that she is an ideal fit.

Her Toughness

There are some women who sit around worrying about girly-girl things all of the time, but she is not one of them. One of her greatest strengths is her resilience and tough-as-nails attitude. Not only is this her actual attitude having grown up in the mean streets of New York City, but it spills over into her role on the show, It is almost as if the role was created with her in mind.

Diversity

Unfortunately, many people feel like web series are not as diverse as they could be. Considering the fact that much of it is fan created, it is not the fault of anyone. With that said, having a woman who has a Hispanic background is a great way to showcase a community that is probably not represented as much as it could be.

It is also great to see a woman in an arena that is sometimes thought of as male-dominated. Not only is she in the promos for the series, but she is the star and shines in her role.

Her Looks


https://en.wikipedia.org/wiki/File:416px_cropped_Rosario_Dawson.jpg
There is no denying that she is an incredibly beautiful woman. The fact that she looks stunning without adhering to some of the boring, basic looks many people are used to make it even more exciting. Having a sexy woman with dark features will help the show appeal to those who are tired of looking at bubbly blondes. Besides, how can you look at those smoky eyes on a poster and not want to see more of her?

She is not perfect, which makes her more relatable when it comes to women. It is refreshing to see a gorgeous woman who eats and who doesn’t make other women feel like they have to be a size 0 in order to be great. This makes her a very appealing icon as far as female fans are concerned.

Her Interests

One thing that is common is the difference in the interests of the average guy and the average woman. It is always nice to come across a woman who loves video games, can speak Klingon and can really relate when it comes to some of the things guys like. That alone makes her very appealing when it comes to marketing the web series to the male population.

While there are many ways that the creators of this show could market it, they decided that using Rosario Dawson was a perfect choice. After reading about all of the reasons why this is such a wise marketing decision, it should be clear to you why making any other choice would have been a real mistake.


How The Gemini Division Used Marketing To Gain Popularity

There is no way for a web series to be successful if the right marketing methods aren’t used. Thankfully for the creators of Gemini Division, they used all of the best techniques available. In case you are wondering what those are, read on.

TV Ads

Whether you believe it or not, there are people out there who still watch TV. This is why using television ads to market Gemini Division was a wise idea. Even those who do not watch on a traditional set can see these commercials. For instance, Comcast subscribers can stream live TV on their website, and these shows have commercial breaks.

Billboards

When you are cruising down the highway headed to your chosen destination, a great billboard can always catch your attention. Many people on the road saw these and became so interested that they went online to see what the show was about. Once they watched it, many of them became hooked and made it a point to watch on a regular basis.

Video Content

Like any other series, there are trailers available to those who need some encouraging. There is nothing like seeing a few teaser moments and letting that intrigue lead you in the direction of a new show. While some people use things like ad blocking software to prevent themselves from seeing trailers while they are using streaming sites, there are many others who do not mind seeing ads. Those are the ones who were targeted when this show was being marketed to the public.

SEO

It is certain that SEO played a part in the popularity of this series. In case you didn’t know, it is pretty difficult to be successful when you are not using search engine optimization methods to your advantage. It is not clear whether the creators took it upon themselves to work on this, or they hired a firm to handle it on their behalf, but it worked because information about the show is at the top of the results when searching relevant keywords.

One part of SEO is making sure that there is an active social media presence. There is no official Facebook or Twitter for the show, which is probably why it is not as popular as it could be. Making this small change can make a huge difference, especially since fans are always looking for a way to engage with shows they love.

Word Of Mouth

This is probably the way that many people heard about the show. Creating great content means that people will love it and be more than willing to talk about it with their friends. This is one of the times when social media could make a huge impact. If the show had an account, they could offer contests that encourage people to share links with their friends. It would also be possible to post teaser content, and people could hit share buttons and pass it along.

Many web series have done this and had great success. The Gemini Division creators need to do a little more with their SEO since it means that they will increase the word of mouth advertising that often makes shows thrive.

Marketing may seem like this long and complicated process that only an expert can do, but that is not the case at all. In fact, it is quite simple for those associated with a web series like Gemini Division to use any of the methods above to make their content more appealing so the viewership would increase more than it has in past years.


How SEO Helps Shows

Even TV shows need to get a lot of exposure, and what better way to get that exposure than online marketing. A local chicago seo company explained that “Search engine optimization is something that people usually think of as being for blogs and online stores, but it matters for almost anything with a web presence.”

The Gemini Division is a series of short episodes. It’s something that can be enjoyed in little chunks – on public transit on the way to work, during your lunch break, or while you’re chilling out at home. It thrives on online buzz. The makers don’t have the kind of budget that other shows have. They rely on people who are ‘taste makers’ promoting it, and to get that initial buzz they needed to have a strong presence online.

Now, marketing alone wouldn’t help it to grow – because people won’t search for something if they don’t know that it’s out there. But, once you have that core social media presence and you have people posting about it on the most hardcore forums, social media can be a big help.

Electric Farm had an uphill battle getting Gemini Division to be recognized by the networks. Back then, shorts of this type weren’t all that fashionable. They did, however, have the support of some names that are interesting and appealing in the cult TV Show world, so this meant that they had the foundation to attract the more dedicated fans – and those fans were then well positioned to market the show to their friends and grow an audience – as tastemakers do.

They used online marketing to bring in people searching for stars, directors, writers, settings; not just the name of the show. They supported the show through some product placement and advertising, and SEO helped with this as well. Fans notice when someone is clearly talking about products and brands, and having the Cisco or Microsoft association helps for them.

SEO isn’t the only marketing tool, and to be fair for a show like Gemini Division it’s perhaps not even the most valuable tool – but it does contribute a lot regarding ongoing exposure. People like to know if and when episodes will be airing. They want to know about the characters, the writers, and the setting. SEO ensures that the show’s site attracts people, meaning that they have the chance to monetize those visitors instead of them going to a generic TV website.

Promoting a TV series is hard because watching a particular series is not need, and you’re not likely to optimize for “something to watch on TV tonight,” but you can optimize for genre keywords, and pull in people that might be looking for something a little different. The creators did a good job of this, and they themed the show in a clever way so that it was easy to generate buzz.

The world has changed a lot since water-cooler, and bus stop talk turned The X-Files into a mainstream but cult classic. Today, many shows are right memes. Everyone is aware of Game of Thrones and The Walking Dead, even if they aren’t usually interested in those genres. Competing for attention with some of those high production value shows, based on respected franchises of their right, is tough. Short series have a lot to work on with being punchy, concise, and keeping interest from week to week. But it can be done, and the writers of Gemini Division have shown that with the full marketing package is possible to win over demanding viewers.