Category: Market

Are You A Fan Of The Gemini Division By Roasrio Dawson

If you are a fan of the Gemini Division, you know how important Rosario Dawson is to the show. While you may not have seen her before this series, she was a great choice due to her marketability. Here are all of the reasons that she is an ideal fit.

Her Toughness

There are some women who sit around worrying about girly-girl things all of the time, but she is not one of them. One of her greatest strengths is her resilience and tough-as-nails attitude. Not only is this her actual attitude having grown up in the mean streets of New York City, but it spills over into her role on the show, It is almost as if the role was created with her in mind.


Unfortunately, many people feel like web series are not as diverse as they could be. Considering the fact that much of it is fan created, it is not the fault of anyone. With that said, having a woman who has a Hispanic background is a great way to showcase a community that is probably not represented as much as it could be.

It is also great to see a woman in an arena that is sometimes thought of as male-dominated. Not only is she in the promos for the series, but she is the star and shines in her role.

Her Looks
There is no denying that she is an incredibly beautiful woman. The fact that she looks stunning without adhering to some of the boring, basic looks many people are used to make it even more exciting. Having a sexy woman with dark features will help the show appeal to those who are tired of looking at bubbly blondes. Besides, how can you look at those smoky eyes on a poster and not want to see more of her?

She is not perfect, which makes her more relatable when it comes to women. It is refreshing to see a gorgeous woman who eats and who doesn’t make other women feel like they have to be a size 0 in order to be great. This makes her a very appealing icon as far as female fans are concerned.

Her Interests

One thing that is common is the difference in the interests of the average guy and the average woman. It is always nice to come across a woman who loves video games, can speak Klingon and can really relate when it comes to some of the things guys like. That alone makes her very appealing when it comes to marketing the web series to the male population.

While there are many ways that the creators of this show could market it, they decided that using Rosario Dawson was a perfect choice. After reading about all of the reasons why this is such a wise marketing decision, it should be clear to you why making any other choice would have been a real mistake.

How Fans Can Help Marketing The Gemini Division Show

Gemini Division is a great show. The short, punchy episodes never fail to impress, and the show is full of action and intrigue to keep you coming back from episode to episode. It’s in a unique position, in that it relies on things like product placement for income, and has resisted doing pre-roll ads so far.

It needs viewers, though, and pulling in viewers when everyone is interested in Walking Dead, Game of Thrones, and another major series is going to be a difficult proposition. The writers are a smaller company, and this means that they don’t have the marketing budget to go head to head with those big dramas. That’s where the fans come in.

Do you remember the days when people would talk about The X-Files at the bus stop? When fandom for smaller shows was all about snatched break room talk and maybe, for the most engaged, a BBS? Those days, fortunately, are long gone. We’re even past the days where engaging with fans meant talking on specialist forums. Today, we have social media, and that means that it doesn’t take much for good content to spread to become something that everyone is talking about. Subcultures are a thing of the past. Being a nerd is cool now. Good shows will become popular regardless of whether they are about detectives, space ships, orcs or elves. Intrigue, period drama, it’s all the same to us now – entertainment.

There are many companies that have different types of opinions, one of these companies said, “If you really are a fan of Gemini Division, if you want to help it grow, all you have to do is talk about it.” Share links to teasers and post that you’re watching the latest episode. Tweet, use Facebook. Like the show on Facebook itself, and like it on other social TV platforms if you happen to use them. Talk about it on Reddit if you’re on one of the TV subreddits. If you want to be proactive, make memes and share them. There are enough meme generators out there that you don’t even need a lot of artistic talent to do that.

Every show can benefit from online marketing exposure to social media – not just Gemini Division, but if you look at Facebook and Twitter throughout the week, you’ve probably noticed that it’s the bigger shows that tend to trend most often. By talking about the smaller shows that you appreciate, you help to give them a bit more voice in the search engine world and a bit more reach. Maybe, just maybe, you can get them to trend within your social bubble – and as the people on the edge of that start talking about them, they will trend within their network, and so on. It’s amazing what can go viral, and what impact something being shared online can have.

Are you an influencer? Do people listen to what you have to say? If so, use that power to talk about the things you care about. That could be political issues, it could be health issues, or it could be taking the time to share what a smaller studio is doing and reminding people that there’s more to entertainment than HBO. Your words have power, and as a fan, if you choose to give people exposure, that does matter.

If you want to support the show, then buying merchandise is another big step. It can help to support the production of future episodes and show NBC that it’s worth putting their faith into a shorter series. Exposure helps, but we all know that you can’t pay bills with it, and money does make a difference.

How The Gemini Division Used Marketing To Gain Popularity

There is no way for a web series to be successful if the right marketing methods aren’t used. Thankfully for the creators of Gemini Division, they used all of the best techniques available. In case you are wondering what those are, read on.

TV Ads

Whether you believe it or not, there are people out there who still watch TV. This is why using television ads to market Gemini Division was a wise idea. Even those who do not watch on a traditional set can see these commercials. For instance, Comcast subscribers can stream live TV on their website, and these shows have commercial breaks.


When you are cruising down the highway headed to your chosen destination, a great billboard can always catch your attention. Many people on the road saw these and became so interested that they went online to see what the show was about. Once they watched it, many of them became hooked and made it a point to watch on a regular basis.

Video Content

Like any other series, there are trailers available to those who need some encouraging. There is nothing like seeing a few teaser moments and letting that intrigue lead you in the direction of a new show. While some people use things like ad blocking software to prevent themselves from seeing trailers while they are using streaming sites, there are many others who do not mind seeing ads. Those are the ones who were targeted when this show was being marketed to the public.


It is certain that SEO played a part in the popularity of this series. In case you didn’t know, it is pretty difficult to be successful when you are not using search engine optimization methods to your advantage. It is not clear whether the creators took it upon themselves to work on this, or they hired a firm to handle it on their behalf, but it worked because information about the show is at the top of the results when searching relevant keywords.

One part of SEO is making sure that there is an active social media presence. There is no official Facebook or Twitter for the show, which is probably why it is not as popular as it could be. Making this small change can make a huge difference, especially since fans are always looking for a way to engage with shows they love.

Word Of Mouth

This is probably the way that many people heard about the show. Creating great content means that people will love it and be more than willing to talk about it with their friends. This is one of the times when social media could make a huge impact. If the show had an account, they could offer contests that encourage people to share links with their friends. It would also be possible to post teaser content, and people could hit share buttons and pass it along.

Many web series have done this and had great success. The Gemini Division creators need to do a little more with their SEO since it means that they will increase the word of mouth advertising that often makes shows thrive.

Marketing may seem like this long and complicated process that only an expert can do, but that is not the case at all. In fact, it is quite simple for those associated with a web series like Gemini Division to use any of the methods above to make their content more appealing so the viewership would increase more than it has in past years.